So you’ve got a side hustle — braiding, baking, fixing phones, making logos, tutoring, sewing, or cleaning.
Now the big question comes:
“How much do you charge?”
In this episode, we help you price your hustle like a pro, even if you’re just starting out. Underselling yourself won’t grow your business — and overcharging without strategy might chase away clients.
Let’s find your sweet spot.
💰 1. Know Your Costs
Before setting any price, understand what it costs you to deliver your service.
Include:
- Materials (hair products, flour, paper, airtime)
- Transport (e.g. taxi fare to the client)
- Data costs (if you’re online)
- Your time (yes, that counts too!)
📌 Example:
If it costs you R30 in airtime, R20 in ingredients, and 2 hours of your time (value R50/hr), then the minimum price should be:
R30 + R20 + (2×R50) = R150
🛍 2. Research What Others Charge
Check:
- Local Facebook groups or WhatsApp business networks
- Competitors in your area
- Online freelancers offering similar services (even Fiverr or LinkedIn)
Know the market — don’t copy, but understand what people are willing to pay.
📈 3. Add Value, Then Add Your Profit
Instead of racing to the bottom, offer more value:
- “Free delivery for first-time customers”
- “Get 1 free braid repair in 7 days”
- “Order 3 cupcakes, get 1 extra”
Once you’re adding value, you earn the right to charge more.
Then, add profit on top of your costs — even R30 to R100 per service, depending on demand.
📊 4. Create Price Tiers
Offer options for different budgets:
Example:
- Basic Logo Design – R150
- Logo + Business Card – R250
- Full Brand Kit – R400
Give your customer choices instead of just one flat rate.
🧾 5. Present Your Prices Professionally
Use Canva or a simple list to create a price sheet. Send via WhatsApp, email, or post on your page.
✅ Be clear and upfront.
✅ Say “Prices start from R___” to leave room for negotiation if needed.
✅ Offer discounts only for bulk, loyal, or early customers.
✨ Final Word
Price with confidence. Your time, energy, and skill are valuable. If you don’t believe your hustle is worth it — no one else will.
Be fair, be firm, and own your worth.
