You’ve seen the job post. You’ve polished your CV. Then the line comes:
“Please include a motivational letter.”
And suddenly, you’re stuck.
In this episode, we break down exactly how to write a motivational letter that makes recruiters stop scrolling and say, “We need to interview this one.”
Whether you’re applying for a job, internship, bursary, or learnership — this guide will get you noticed.
1. What is a Motivational Letter?
It’s not just “why you want the job.” It’s your short pitch that tells the employer:
- Who you are
- Why you’re interested
- What value you bring
- Why you’re a good fit
It’s your voice before they meet you.
2. Structure (3 Simple Paragraphs)
✅ Paragraph 1: Introduction
State who you are and what you’re applying for.
“My name is Thabo Mokoena, a driven and passionate young person from Soweto. I’m writing to apply for the Customer Service Learnership advertised on your website.”
✅ Paragraph 2: Why You?
Highlight your skills, attitude, or past experience — even if informal.
“Though I don’t have formal job experience, I’ve completed online customer service training and have volunteered at a local community centre, helping people with inquiries and registration. I enjoy helping others and I’m known for being patient, reliable, and quick to learn.”
✅ Paragraph 3: Why Them? + Closing
Show that you know something about the company or role, and wrap it up.
“I admire how your company supports youth development through learnerships. I would be proud to contribute and grow within your team. Thank you for considering my application — I would welcome the chance to learn and prove myself.”
3. Tips for Impact
- Keep it under one page
- Be honest but confident
- Mention keywords from the job post
- Avoid generic phrases like “I’m hardworking and a team player” without proof
- Save and send in PDF format with your CV
4. Final Touch
Name your file professionally:
Thabo_Mokoena_MotivationalLetter.pdf
And always send your letter with your CV, unless they say “CV only.”
Final Word
A strong motivational letter is your voice on paper. It’s where you prove that you’re more than just a list of subjects or grades — you’re a future asset. Don’t overthink it — speak from the heart, stay structured, and show you’re ready to grow.
